04 2024 October
Remaking Classic Cars into the EVs of the Future
When I was a kid and we would travel to India, all the taxis looked the same. The model that dominated back then, and for...
Read Now27 2024 September
This Chatbot Could Actually Change Minds … Using Facts?!
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s...
Read Now04 2024 September
Why Branded Reselling Platforms That Allow Customers to Sell Old Products to Each Other May Be Better Than Ebay
Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers...
Read Now29 2024 August
In a World of Digital Silence, What Should Anything Sound Like?
Electric cars are quiet. Maybe too quiet. The problem, as some public health groups warn, is that electric cars dramatically increase the risk of accidents with...
Read Now31 2024 May
Soundproof Silk May Transform How We Manage Noise at Home and Work
Early in the pandemic I decided to make a home studio and looked into installing sound panels. Unfortunately, they were generally expensive, bulky and needed...
Read Now27 2024 May
IKEA Organizes Flea Markets Across Europe to Help People Sell Used Items
This summer, in their ample parking lots across several European cities, IKEA will be hosting weekend flea markets for people to come and sell their...
Read Now02 2024 May
Can Seaweed Mining Become the Next Billion Dollar Industry?
A tiny branch of the US Department of Energy focused on high-risk projects just awarded $5 million dollars to three startup ventures that are each...
Read Now30 2024 April
How Water Flipping, Excess Solar Energy and Shifting Hydropower Stations Show Us the Future Is All About Water
The skies were orange above Athens and that was just one of several climate and energy related stories this week that offered a glimpse into stories we...
Read Now16 2024 April
Playing Happy Reef Sounds Could Bring Coral Reefs Back to Life
A happy and healthy coral reef has a sound. The various “snaps, groans, grunts and scratches that form the symphony of a healthy ecosystem” are...
Read Now08 2024 April
Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this...
Read Now26 2024 March
Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson
Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly...
Read Now20 2024 March
The Curious Annual Ritual of Frog Shuttling and Why People Do It
You may have seen videos in your social media feed of animal lovers saving a baby chick who falls into a storm drain, or a...
Read Now14 2024 February
Why We Should Celebrate the Most Underappreciated Agency in Government: The EPA
There are parts of the world where the first thing that residents check on their phones when they wake up isn’t their email or the...
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