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Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent. This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them. Agencies handle the creative and strategy, BuzzAgent works … Read more
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world. The … Read more
I don’t think the 30-second TV spot is dead. For frequent readers of this blog, this may come as a surprise, considering how often I tend to rail against it is an outdated, expensive, and questionably effective form of advertising. In the vast majority of cases, this is still true. But in the midst of … Read more
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other video submission sites, the focus of Turn Here is about recruiting filmmakers into a professional community and allowing them to house their work in a more professional environment. Better yet, … Read more
When Yahoo acquired Flickr and del.icio.us – the question on most marketers minds was how they would integrate these into profitable networks for advertising without alienating already loyal users who were used to an ad-free experience. The answer for the first few months after acquisition appeared to be to do nothing other than add the … Read more
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" – … Read more
Following from my previous post about the Landrover promotion, I did a bit more research and learned about Consola, the Open Source Proximity Media Server. As far as I can tell from their sparse website, the project is designed to create an open source method for what the project calls "placecasting" – or sending a … Read more
In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn more about something. Aside from the relatively cryptic call to action, this is the first example I can recall of having seen a company try to use Bluetooth technology for … Read more
The most popular TV game shows today reward luck, instead of knowledge (trivial or otherwise). Judging by the recent success of Deal or No Deal – the less thinking involved in a game show, the more popular it can be. Apparently, trivia is no longer as engaging as luck. For most of these shows, the … Read more
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
