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Visiting the PopTech blog I came across a link to this hilarious video spoof of the Mac ads that brilliantly counter the same messages Apple is sending with an equally powerful message that plays to PC users. Mac users love the simplicity, speed, style, and integrated software products that come with their machines. But PC … Read more
Every report in the industry today points to a rise in online advertising spending from large advertisers, and a decline in TV ad spending. This year, for the first time ever, the upfront Ad buy closed more than a month later than usual – a sign of indecision and tension in the TV ad market. … Read more
Ten years ago, a good domain name was the most important thing in the world. Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline. … Read more
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there … Read more
Digg.com is a great resource for client research. For all of our tech clients, it’s a useful site to keep track of the most popular news stories in the tech industry. The site’s model of allowing users to vote for their favourite articles or blog posts and allowing the votes to dictate which appear more … Read more
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent. This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them. Agencies handle the creative and strategy, BuzzAgent works … Read more
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world. The … Read more
I don’t think the 30-second TV spot is dead. For frequent readers of this blog, this may come as a surprise, considering how often I tend to rail against it is an outdated, expensive, and questionably effective form of advertising. In the vast majority of cases, this is still true. But in the midst of … Read more
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other video submission sites, the focus of Turn Here is about recruiting filmmakers into a professional community and allowing them to house their work in a more professional environment. Better yet, … Read more
When Yahoo acquired Flickr and del.icio.us – the question on most marketers minds was how they would integrate these into profitable networks for advertising without alienating already loyal users who were used to an ad-free experience. The answer for the first few months after acquisition appeared to be to do nothing other than add the … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
