As Featured In:
Webby
AdAge
HBR
WSJ
Rohit In my inbox today, I recieved a plea from United to support their "Capital to Capital" initiative lobbying the US Department of Transportation to allow them to add a new nonstop direct flight from Washington DC to Beijing, China. The email drives travellers to a website launched on September 12th for the Capital to Capital … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz Seth Godin yesterday posted about his concept of tweakers – a name he has coined for people who make things better without changing the original intent. He has created a lens on Squidoo about it, and describes … Read more
For anyone who ever wanted to be listed on the closing credits of a film, your chance has arrived online. The 1 Second Film is a nonprofit collaborative film project that has stated a single simple aim … to create "The World’s Biggest Short Film." To do it, the project is enlisting donations of $1 … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz About two weeks ago, I was travelling on a Sunday evening – the first Sunday evening of the NFL season. That evening, there was a brilliantly scripted game scheduled to pitt the New York Giants against the … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia. At the event they had the typical … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In the midst of planning a trip to India, I am in the process of doing what countless others do when planning a trip nationally or internationally … browsing the bookshelves and looking for the best books … Read more
There is a lot of discussion these days about corporate blogging, with some even suggesting that perhaps blogs should replace corporate sites entirely. While I am a big believer in the power of blogging, I don’t think blogs will completely replace corporate sites. The main reason is because there is useful static content that corporate … Read more
Office comedy is a niche that has been evolving since Scott Adam’s Dilbert cartoons essentially created the genre in 1989. For many people stuck in boring jobs, working with idiots, or otherwise feeling underappreciated at work … office humor has provided an antidote. The trend towards poking fun at office related dysfunction has inspired the … Read more
Everyone loves the idea of an exotic vacation, but not everyone loves all the difficulties that can come with it. From the pains of the actual travel experience to the time required, sometimes a vacation to an exotic destination is not quite possible. Google Sightseeing (not affiliated with Google) may have one answer for deskbound … Read more
Starbucks is something of a sensation in marketing circles … mostly due to the fact that they have successfully built a global brand with very little advertising. Despite the lack of paid advertising, few would argue that Starbucks are masters of branding and word of mouth marketing, to a degree. Fighting Starbucks may seem like … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
