As Featured In:
Webby
AdAge
HBR
WSJ
What would you do if you had to market a product that is competing with duct tape? Here’s a great 5 step strategy from the team at Adventure Tape … (1) Attack what people dislike about the market leader (duct tape leaves a sticky residue). (2) Get endorsed by media outlet targeting innovators (this story … Read more
Every year in October, I visit Staten Island to participate in the Future of Storytelling Festival (FoST). This week I tried 3D audio recording headphones, watched a performance with music created by artificial intelligence, played a voice controlled sci-fi game and shared ideas with storytellers from some of the biggest brands in the world. This article is a compilation … Read more
Just in time for Oktoberfest, Adidas in Germany launched a new pair of sneakers with a durable leather coated in what Adidas is calling “DPBR” coating: durable puke and beer repellent. You have to love the acronym and the idea behind these shoes. They are affectionately called “the München,” after the home of the biggest … Read more
This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was … so they embraced it. The original review reads: “I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail … Read more
If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew Vaughn is ticked off that the trailer reveals Colin Firth’s character Harry Hart was actually alive. It’s hard to disagree as I suspect we have all had that experience of … Read more
If you are a jerk to your Uber driver, you’re probably a jerk. For some time the ride sharing platform has allowed drivers to rank you, but this week they announced that you will now be able to see that feedback from drivers if you get the same feedback twice in a month. This is … Read more
It is hard to imagine the pressure a chef who has been given 3 coveted stars in the Michelin dining guide for 20 straight years must feel. For the first time, a renowned chef is asking to be let off the hook. Sébastien Bras wants “to be allowed to cook excellent food away from the frenzy of … Read more
We have all heard the business cliché about eating your own dog food, but Panera CEO Ron Shaich took it a step further by daring execs at McDonald’s, Wendy’s and Burger King to actually eat their own kids meals for a week. The highly effective dare stunt is part of Panera’s ambitious announcement to offer … Read more
When Oxfam learned that Trump’s childhood home in Queens, NY was available to book on Airbnb, they sent refugees to stay there and share their personal stories. The move was a brilliant piece of calculated PR that helped put a human face on the plight of refugees to reach legislators. While the home has since … Read more
This week a few researchers published a demographic study which examined the effect of more highly educated women entering the “marriage market” and therefore creating more dual income households where women are the primary breadwinners. Rather than seeing this as triggering some sort of crisis of masculinity, the report concluded that this is likely to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
