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Kingsman 2 Director Is Annoyed Trailer Gives Away Too Much

If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew Vaughn is ticked off that the trailer reveals Colin Firth’s character Harry Hart was actually alive. It’s hard to disagree as I suspect we have all had that experience of seeing a film and being disappointed about how much we already knew about what would happen. In this case, handing over content control to the marketers is a bad idea.

Read the full story on Gizmodo >

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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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