Just in time for Oktoberfest, Adidas in Germany launched a new pair of sneakers with a durable leather coated in what Adidas is calling “DPBR” coating: durable puke and beer repellent. You have to love the acronym and the idea behind these shoes. They are affectionately called “the München,” after the home of the biggest Oktoberfest celebration and already on the market considering Oktoberfest gets underway in Germany well before October actually starts.
Read the full story on Konbini >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
Subscribe to the Non-Obvious Insights Newsletter here >
TRENDING CURRENTLY
- My 500th Blog Post – A Big Thank You »
- Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers? »
- How Technology Is Changing the Way Perfume Gets Made »
- The Non-Obvious Book of the Week: The Problems in the Art World by Brainard Carey »
- How One Museum Is Reinventing the Way Collections Are Shown »
0 thoughts on "Adidas Launches Beer And Vomit-Proof Oktoberfest Sneakers"