This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was … so they embraced it. The original review reads: “I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride that? Not fun.” You can’t get much better advertising than that review for a resort that prides itself on the difficulty of its ski runs.
Read the full story on Deseret News >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
0 thoughts on "Utah Ski Resort Embraces Its One Star Rating In Clever Print Ad"