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The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads (a cash cow for newspapers in the past).  The ad copy reads "The average job listing in The Post is 2 days old. The average job listing online is 2 … Read more

Virtual Networking and a New Standard for Online Profiling

Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference.  There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance … Read more

JavaOne Shows Emergence of Mobile Applications

I had the chance to make an unexpected stop at the JavaOne conference today in San Francisco, meeting with the Japanese team behind the promising new xfy technology.  The product created a great buzz among developers who have struggled with the limitations of current development environments and inefficiencies.  As a marketer, the most interesting point … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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