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Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from the WOMMA conference and what this means for our clients. After the presentation, several members of our social marketing team commented that this area seemed to be nothing new. After … Read more
I love the Olympics. I always have – ever since living in Atlanta in 1996. I moved to Sydney to be there for 2000. My son was born right in the middle of the 2004 Athens games (appropriately, during the women’s marathon). And now I am working on planning for a client that’s a Global … Read more
Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the inner workings of the "central hive." The Butman Experiment, as they call it, will be a blog written over the course of 90 days by John Butman (Dave Balter’s co-author … Read more
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because they have nothing to do with advertising effectiveness … just pure entertainment. Entertainment is fine, but it’s hard to imagine that any of the advertisers in the Super Bowl will … Read more
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to make about the beverage brands that they served on their flights. America West had Pepsi and Budweiser, US Airways had Coke and Miller. Over the past decade, both brands in … Read more
I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design for them. It was a nearly 50 page document with details about everything from pantone colors, to reverse out instructions to where to place the trademark symbol in relation to … Read more
I used to love Tuesday afternoons in Sydney. In the middle of October, (heading into summer down under) every Tuesday at 11am I would make my way to the nearest sports bar – and stay for a three hour lunch everytime I could manage it. Because of the time difference, that was my Monday night … Read more
In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why our technology clients who are not aggressively pursuing a blogging strategy need to tap into this conversation. Of course, passion can be positive or negative and being in the world … Read more
As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse … Read more
Hotmail is dying. As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online eulogies. Despite every reason to keep using Hotmail (I use their messenger client, run windows at work, even have a complete address book set up at my Hotmail account) – … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
