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Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging. Not surprisingly, his blog is hugely popular, with lots of loyal readers … but one really interesting point from this is how positively his blog has impacted sales of his book (propelled it from an Amazon sales … Read more
As part of MSN’s new UK-based site leading up to the 2006 Soccer World Cup, they are featuring "player diaries" – which are blogs by several famous players including Brazil’s Ronaldinho, England’s Michael Owen, and the Netherlands’ Edgar David. What a great inside way of building fan excitement and helping them connect with players! Each … Read more
Blogs are about sharing a real voice. An honest voice. And honest voices have steadily lost their place as marketing and advertising today has become much more about "advertainment." The Superbowl, the world’s shining example of Advertainment is just two short weeks away. Yet blog marketing, done right, offers the chance to add something that … Read more
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines. On the other side, is "Darnell" TV – reality shows (often created by Mike … Read more
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to make about the beverage brands that they served on their flights. America West had Pepsi and Budweiser, US Airways had Coke and Miller. Over the past decade, both brands in … Read more
You’re interested in sharing your insights into communications challenges and issues with the world. That’s a great start. But are you really ready to take on the responsibility a weblog brings? Because it isn’t one you should take on lightly. Writing a successful weblog is a time-consuming affair … This initial welcoming and warning is … Read more
If there is one takeaway from two recent Yahoo acquisitions, it’s certainly that they believe in the social computing phenomenon of tagging. Through buying Flickr, Upcoming.org and deli.cio.us – they have brought strong players in the social bookmarking revolution that have witnessed amazing growth over the past few years under the same roof. Clearly, this … Read more
One of the most engaging and talked about ads in recent months was the Sony Bravia ad where they sent 250,000 coloured balls down the streets of San Francisco and filmed them as a metaphor for the amazing colour viewers will get from their latest technical innovation in digital television viewing (Color like no other). … Read more
I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do something significant for this 100th post. Though I feel a bit like a proud first time parent talking about particularly loud baby burp (ie – I care, but noone else … Read more
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising. As a blog owner, you have complete control over what ads you display. Unfortunately, the most prevalent form of … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
