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Rohit One of the best discussions I managed to make it to at SXSW was also one of the smallest … a talk by Daniel H. Pink (author of A Whole New Mind) all about the rise of Manga. It is a topic I am particularly interested in because there is an entire passage in PNI … Read more
If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status. A utility is something that is always on, and essential. To lose it would be to thrust yourself into the dark ages. Water, electricity, gas … and Twitter. Sound like an exaggeration? Not for anyone who has spent the last … Read more
At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic. Mine was one close to … Read more
As anyone who has been to SXSW (a huge music, film and interactive conference happening now in Austin, TX) knows, after you have registered for your badge, you have the chance to go downstairs to a different room where you will pick up your "big bag." It’s the canvas bag with all the brochures, flyers, … Read more
Everyone you talk to in the public relations industry knows that the field is evolving. The most often cited proof people point to is the fact that consumers have more power to share opinions with one another and the idea that "media" is shifting to include content created by regular people. If you do happen … Read more
I spent the day this past Friday speaking and participating in the Wharton Business Technology Conference in Philadelphia where I moderated a panel all about the future of marketing and interactive media. For those of you who have been following my last few events, you know that many of the more recent ones have been … Read more
Booking travel for this past weekend, I was reminded of the brilliance of the business model that Priceline pioneered for travel booking. In an industry where prices were known to fluctuate and most transactions followed a simple search -> buy -> sell model, they let the buyers set their price and allowed the sellers to … Read more
This is not about how to throw a great party. That would definitely be a worthwhile topic as well, but the point of this post is to share some lessons on creating a great event focused on learning. Whether it is a conference, seminar, session or just about any other type of business event focused … Read more
Are you familiar with the concept of a zero sum game? It is a very simple, usually economic, principle which says that one person’s gain results in another’s loss. For example, if a consumer has a budget of $500 to spend on Xmas presents (and sticks to their budget), then buying a $200 ipod means … Read more
Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. Many people assume it is bad. To a degree, marketing has always been about ego, because it is a necessary element of each of your personalities. However, here is the … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
