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Lessons From WuFoo on Making a Fun User Interface

Over the past ten years of working with Internet sites and seeing thousands of different design, layout and interface choices, I’ve heard of user interfaces described in many terms.  Professional, usable, intuitive, clear, soft, hard, fast, friendly … just about any adjective you can think of has been applied by clients in describing the kind … Read more

4 Trends That Signal the Future of Online Retail

In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.  The majority of these sites are willing to trade short term revenue for the prospect of building up a user base.  New users have … Read more

Book Review: The Four Hour Workweek

Time management is not an easy skill to learn.  We all struggle everyday with finding the right amount of time to do all these things we need to do, and along the way we are bombarded with advice.  Much of it falls into cliche advice like finding time for what’s "really important" in your life.  … Read more

The Real Secret of Relevance in Marketing

Good marketing comes in two forms, not one.  There is marketing that is relevant, appears at the right time to the right people and is likely to influence actions.  This is the kind of marketing that everyone in the industry strives for.  It’s what we think is good.  The problem is, it misses the one … Read more

Notes on the Vibe from Ad-Tech San Francisco

Despite the temptation to do some live blogging from the event yesterday, and the fact that I came away with notes on several sessions from the event – this is not another recap post.  I love those posts and there have been several good ones, including one of our panel as well.  The most interesting … Read more

Inside the Art of Brand Personality: A Preview of Ad-Tech Panel

Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media.  As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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