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Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the inner workings of the "central hive." The Butman Experiment, as they call it, will be a blog written over the course of 90 days by John Butman (Dave Balter’s co-author … Read more
There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you better watch out for someone looking over your shoulder. Especially if you are at work like I am right now. Of course, my story is that I’m just checking out … Read more
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web. The growth of information resources online has been symbolized by … Read more
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines. On the other side, is "Darnell" TV – reality shows (often created by Mike … Read more
About two months ago, my wife joined the pilot Buzz Agent program for the new Priority Club Any Hotel, Any Reward program. The travel industry does not have a history of transparency, when it comes to pretty much anything. Hotels focus on the lobby, while the back rooms, employee elevators, and other hidden areas are … Read more
One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard for micropayments. While services like Paypal have made strides in popularizing a form of digital cash, micropayments of less than 1 cent still remain impossible online. As a result, sites … Read more
You’re interested in sharing your insights into communications challenges and issues with the world. That’s a great start. But are you really ready to take on the responsibility a weblog brings? Because it isn’t one you should take on lightly. Writing a successful weblog is a time-consuming affair … This initial welcoming and warning is … Read more
I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do something significant for this 100th post. Though I feel a bit like a proud first time parent talking about particularly loud baby burp (ie – I care, but noone else … Read more
We have been living in an interruption culture. Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment. Grabbing the consumers attention with interruption and hoping for engagement is a dying model. Consumer respond to messages that are relevant, and are presented at a relevant time. Timing is … Read more
I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model for search based on a user’s intent (or mindset) at the time of searching. The engine poses two opposing ends of the spectrum: researching and shopping. While one is a … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
