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Participating in the Art of Online Communities Seminar

Later today I will be participating in an online seminar focused on offering some insights and lessons on what it takes to create a successful community for business purposes.  What’s most interesting about this seminar is that there is a very wide range of audiences registered to attend online, including financial companies, consumer marketers, advertising … Read more

5 Ideas For Climate Response Without Big Spending

I am live at the Corporate Climate Response event and during the first panel – the participants shared many interesting lessons from their experiences in spearheading climate response initiatives at their own organisations. A key challenge for each was getting the buy-in at higher levels in these initiatives and the ongoing difficulty in securing capital … Read more

US Government Uses Blog Summit to Foster Discussion on Pandemic Flu

Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog.  As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in … Read more

Notes on the Vibe from Ad-Tech San Francisco

Despite the temptation to do some live blogging from the event yesterday, and the fact that I came away with notes on several sessions from the event – this is not another recap post.  I love those posts and there have been several good ones, including one of our panel as well.  The most interesting … Read more

Inside the Art of Brand Personality: A Preview of Ad-Tech Panel

Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media.  As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to … Read more

A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof.  Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in … Read more

2 Recaps of The Millennials Conference

Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that featured many brands, thinkers and even millennials themselves talking about media and marketing to this new generation of young people.  I published two separate summaries of the event, the first … Read more

How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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