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Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide swing in the opposite direction, lashing out at Steve Hall of Adrants in response to his (justified) posting about the new Firehouse.biz blog as being "stupid, illogical, idiotic and insane." … Read more
As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil … You have to hand it to Apple, they know how to hype up … Read more
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency. Ok, I know they’re all connected – but today I’m glad that I’m in public relations. With the rise of blogs, and … Read more
In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive and questionably effective spokesperson to do a range of marketing activities, satellite media tours, and limited half-day appearances. True metrics supporting celebrity spokesperson choices are often difficult to find. As … Read more
In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) – the new Blog for Hope is a partnership between the site and the American Cancer Society designed as a 30-day event which enlists the help of celebrities such as Sen. … Read more
One of the best takeaways from the Ad-Tech conference a few weeks ago for me was a point Guy Kawasaki made in his very entertaining keynote presentation about his 10/20/30 rule for marketing revolutionaries on using powerpoint. 10 slides 20 minutes 30 point size minimum Very simple stuff (though surprisingly tough to stick to) – … Read more
About 2 years ago, I probably installed my first popup blocking software. And I always remember The Washington Post as the last straw which drove me to find and install it. At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the … Read more
Blogs are easy to change. Podcasts are not. It’s essentially a software tool issue … with the evolution of CMS systems like Typepad, it’s easy for me to update my blog – change categories, design and layout (apologies to those of you who have suffered through my recent experimentation with the "Masala" template – but … Read more
Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader. In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media. And, like most – I use an RSS aggregator … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
