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Apple Unveils New iPod Phone & iPod Nano

Rohitblog_ipodnano As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil …

You have to hand it to Apple, they know how to hype up new product launches, from their brief email to journalists about the press conference last week, through to the many discussions and media hits they acquired talking about the notoriously secretive process for announcing new launches and products.  In the end, they announced nothing more than the products most people expected them to — but what great publicity along the way. 

In fact, they even had people coming up with alternative designs for what the iPod Nano could look like:




(View Source for iPod Image #1)

(View Source for iPod Image #2)

A great example of online PR …

(Via Cnet News)

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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