Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Storyteller Instinct at We Media

Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels  — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today.  Consumer generated media, in large part, is driven by individuals’ need to tell their stories.  For a long time now (for better or worse) reporting has been more about telling a story than about reporting on fact.  Good marketers and salespeople tell stories that consumers want to believe. 

The instinct itself is not new – storytelling as a form of keeping history has been a key part of many native cultures across the world.  But as the We Media event showed, the difference today comes from the diversity of voices that are now able to add their stories into the previously closed world view of "mainstream media"  (the Global Voices blog remains my favourite example of this).  As people continue to read blogs, use RSS feed aggregators and selectively seek out new stories and new forms of media – the dangers for mainstream media to grow obsolete are ever present. 

The even greater danger many panelists in the conference from the media side noted, however, was the rise of the "comfortable cocoon" (as termed by Andrew Heyward of CBS News) – where people only consume a narrow band of information and never expand their world view.  This is the phenomenon which may present the greatest challenge to the media industry in the coming years.  Given the breadth of content and rise in technologies which allow us to filter our media choices – what we may really be facing is the death of debate.  The challenge for the media industry in the coming years will be to keep the collaborations and conversations happening.      

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message