19 2015 August
The Death Of Gender (And What It Means For Marketing)
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the...
Read Now28 2015 April
5 Lessons From Shockingly Honest Marketing Campaigns
Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He...
Read Now18 2015 February
What Coke Can Teach McDonald’s About Love
I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin'” instead of cash. Any marketer should. It’s...
Read Now13 2015 February
Batkid, Bollywood and the Rise Of Everyday Stardom
On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...
Read Now02 2015 February
Best and Worst Of Superbowl 2015 Marketing Strategy
There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes...
Read Now18 2014 November
Why Facebook’s War On Marketing Is A Good Thing
Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach...
Read Now30 2014 October
Why Brands Should Stop Idolizing Oreo’s Social Media Strategy
Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of...
Read Now25 2014 August
5 Epic Marketing Lessons From The Best Small Ad Agencies In The World
If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two...
Read Now07 2014 July
The Underappreciated Brilliance Of The Helpful Honda Campaign
In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers...
Read Now13 2014 June
The Best And Worst Of World Cup 2014 Marketing Strategy
There aren’t many people in the world who don’t love a good soccer trick video. And when the World Cup rolls around, you might expect...
Read Now05 2014 May
How Bow Ties And “Adverstalking” Might Kill Online Marketing
The worst mistake I ever made online was searching for a bow tie. In a world where credit card numbers and identities are being stolen...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now03 2014 February
Best And Worst Of Super Bowl Marketing Strategy 2014
The Super Bowl just ended and right now media outlets are asking people to vote on their favorites. Choosing the “best” ads based on entertainment...
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