Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

5 Marketing Secrets From Infomercials

Infomercials, those long TV ads that air late at night when most reasonable people should be sleeping, are often ridiculed by consumers and marketers alike. What kind of person would fall for those exaggerated claims and supposedly limited time offers? Surely these offers are only accepted by poor desperate insomniacs with too many credit cards, right? As it turns out, there is a surprising secret truth at the heart of these infomercials … that they actually work and many of their customers are people just like you and me. Why do these infomercials work so well – and more importantly, what can anyone marketing a product or service learn from them?

The presentation below offers 5 lessons you can learn from infomercials, along with real life examples of each in action:

14 thoughts on “5 Marketing Secrets From Infomercials”

  1. Infomercial works because they put products and services in context. Context is everything in marketing, and then relevance … and if you are lucky enough if your ad comes in timely.
    Great Post.

  2. Great video. Infomercial is actually a smart strategy for convincing your customers into buying your products. Especially the 2nd point in the video is so convincing that it almost gives a “fairytale happily ever after” kind of a view to the customers.

  3. Punchy presentation! If these didn’t work, they wouldn’t keep airing, but they continue to be tweaked, their formula refined by each successive generation of infomercial marketers.

  4. Pingback: Donor Power Blog

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message