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An article released today from Media Life focuses on the rise of media planning and buying jobs in the market – with online recruiting website Talent Zoo reporting that "the number of media jobs available is roughly three times greater than it was this time last year, with the heaviest demand for these hard-to-find mid-level … Read more
Whoever has the misfortune of the email address bob@bob.com definitely hates me. If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name. Of course, I also have my own email address set up just to register on sites … Read more
This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the death of Y100, one of the greatest radio stations ever. It was one of the few alternative rock radio stations that played it’s part in defining popular music instead of … Read more
About 2 years ago, I probably installed my first popup blocking software. And I always remember The Washington Post as the last straw which drove me to find and install it. At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the … Read more
When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application. Unfortunately, there was no way to update the software and due to many … Read more
For all of us who have struggled to pitch and get a client free PSA placements for their banners (good cause in hand) – here are some numbers reported by ClickZ that offer hope: The One campaign, which aims to raise Americans’ awareness of global issues like AIDS and poverty, is making inroads online. Rich … Read more
Apparently online real estate spending is set to more than double in 2005 to more than $1.8 billion dollars or approximately one in every six online ad dollars. Thank god. As anyone who has recently searched for real estate in any of the booming markets across the US will tell you, it’s not fun. The … Read more
A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing? The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they … Read more
I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5. They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it. … Read more
I just got my LiveVault poster today from the Institute for Backup Trauma. It’s a site I visited about 4 weeks ago promoting the data storage solution offered by LiveVault. The campaign is a brilliant spokesperson marketing execution featuring John Cleese as Dr. Twain Weck in an online film about an "original story told for … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
