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Rohit I am a big fan and user of del.icio.us. In fact, I am planning to do the entire index for my book in del.icio.us – sort of a visual version of that thing in the back of every book to help you find who is mentioned in it. When it comes to seeking information, del.icio.us … Read more
Marketers love big events. Whether it’s a big game like the Super Bowl, or a holiday specifically fabricated for marketing reasons, like Valentine’s Day, these themes offer a marketing opportunity hard to resist. Usually, this means that most events are very crowded when it comes to marketing messages. As a result, it’s tough to stand … Read more
Last Thursday, I spent the day at my first event of 2008 called the Social Networking Conference (SNC) in Miami to present a session called "Secrets of Creating Talkability." The event kicks of a string of speaking appearances I will be making over the next few months as I start to get ready for my … Read more
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account). The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads … Read more
For at least half of the people who will watch the Super Bowl this coming Sunday, the draw will not be as much about the game as it will be about the ads that show during the game. As many bloggers and other social media types get set to Twitter the ads live, or react … Read more
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own? There was a time when I didn’t understand why anyone would choose something like that. After all, if you can have all the fun … Read more
Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less. This means, on average, that in most communities less than 10% of the individuals in that community … Read more
Last night I had the chance to attend a preview event sponsored by General Motors for media and bloggers about their announcements and lineup that they will be previewing at the Auto Show here in DC this coming weekend. For any die-hard automotive enthusiast, the DC auto show probably doesn’t seem like a big deal. … Read more
A big part of my job is about creativity. Coming up with ideas to help our clients stand out, and trying to add new thinking to every new engagement. As much as I appreciate the role of creativity in a place like a creative marketing agency that I work in … I also realize that … Read more
For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy’s golden touch." It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what whatever is gold Guy touches." (Correction for the confusing structure I … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
