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Rohit I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM. One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be … Read more
Have you ever played soccer with a Brazilian? On the soccer field, there are many styles that you come to recognize if you have played against enough international players. Germans have a different style than Mexicans. As most soccer players will tell you, the Brazilian style of soccer is something special. Their approach is also … Read more
I’ve spent a lot of years working in marketing agencies and the one thing you learn with that kind of background is how to build relationships quickly. Of course, the thing that’s a bit tougher to admit is that some relationships are much better than others. It is simple human nature to say that people … Read more
I’ve been to a lot of conferences and tradeshows recently, and as most attendees of those types of events know, you get a lot of freebies. The whole idea of many exposition halls is for companies to find ways to give away the right free crap with their names on it to that they can … Read more
One day I am going to write a screenplay. I used to write plays, but to finally write a screenplay and try to sell it to Hollywood is a great ambition of mine that I will probably chase one day. But this blog is most definitely about marketing and not screenwriting. So why bring up … Read more
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it. That’s why I join all sorts of groups, and why I try to lend my voice to … Read more
I admit I’m part of the Facebook bubble. The group of people who joined in the months after Facebook has been opened up to the masses outside of the college students … now I am doing my part to overtake the college and high school students and corrupt Facebook as a tool for business and … Read more
I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference. I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world. The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake … Read more
When you watch a film, do you notice which hand the character on screen is holding the gun in? And if you do, would you notice if in a following scene, the gun happened to be in the wrong hand? I guarantee you anyone who has ever worked on editing a film will notice this. … Read more
Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations. It was hosted as part of the Online Market World conference, and a relatively small and concentrated event. Despite the small size, the lineup of speakers was surprisingly good, and included folks like … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
