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Among the many hidden legs of Google is the enterprise platform search product that they have available for large customers who need a solution that can search hundreds of thousands of documents quickly. In contrast to Sun’s desire to give their servers more sex appeal, Google’s product design team seems happy to stick with the … Read more
The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters. Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to … Read more
For a woman, the perfect handbag is an illusion worth chasing. Handbags are not functionality, they are an expression of style and personality. As a result, they are almost sacred. From my numerous voluntary (and involuntary) discussions on the subject with many women, I have uncovered that there are five brands of handbags that are … Read more
I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model for search based on a user’s intent (or mindset) at the time of searching. The engine poses two opposing ends of the spectrum: researching and shopping. While one is a … Read more
Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful distillation of what many bloggers and non-bloggers have already noticed … search engines love blogs. In a way, the structure of blogs is a throwback to the days of academia … Read more
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world? But despite the obvious problems, Wikipedia works – an online measure … Read more
As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take on the good and bad of Google versus Overture (rebranded Yahoo): Google – What’s Good? Campaign can be started immediately without having to wait through a review cycle (except for … Read more
Whoever has the misfortune of the email address bob@bob.com definitely hates me. If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name. Of course, I also have my own email address set up just to register on sites … Read more
This weekend I came across Joel Achenbach’s weekly article in the Washington Post Magazine on the topic of blogs. In it, he satirically notes the growing influence of bloggers and blog culture on himself and his readers: I constantly tell myself: Ignore the blog. Do your work. You are an enormous literary figure and cultural … Read more
With all the recent press about the largely two player race towards local search with Yahoo and Google battling for control of the bulk of local searches – I came across an interesting blog from Mark Law, MSN’s lead project manager for Virtual Earth. Ok, we knew Microsoft would get in the game – and … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
