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Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising. As a blog owner, you have complete control over what ads you display. Unfortunately, the most prevalent form of … Read more
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap of making all show content available online seems a stretch for most shows (FOX’s Reunion being a notable exception), legions of shows are using non-traditional ways to deepen their relationships … Read more
As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take on the good and bad of Google versus Overture (rebranded Yahoo): Google – What’s Good? Campaign can be started immediately without having to wait through a review cycle (except for … Read more
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in … Read more
An article released today from Media Life focuses on the rise of media planning and buying jobs in the market – with online recruiting website Talent Zoo reporting that "the number of media jobs available is roughly three times greater than it was this time last year, with the heaviest demand for these hard-to-find mid-level … Read more
As one of a handful of Internet professionals in a PR agency, I’m continually asked for lots of stats to back up proposals as well as using them to support or inform my own recommendations for client work. Here are several of the best FREE general sources for Internet statistics I’ve found out there:ITFacts.biz – … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
