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Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide swing in the opposite direction, lashing out at Steve Hall of Adrants in response to his (justified) posting about the new Firehouse.biz blog as being "stupid, illogical, idiotic and insane." … Read more
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap of making all show content available online seems a stretch for most shows (FOX’s Reunion being a notable exception), legions of shows are using non-traditional ways to deepen their relationships … Read more
The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting, and some would argue, overtaking traditional media in terms of credibility in reporting real life as it happens. Aside from empowering individuals and growing from its small and dedicated audience … Read more
Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude). Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June … Read more
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in … Read more
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency. Ok, I know they’re all connected – but today I’m glad that I’m in public relations. With the rise of blogs, and … Read more
This weekend I came across Joel Achenbach’s weekly article in the Washington Post Magazine on the topic of blogs. In it, he satirically notes the growing influence of bloggers and blog culture on himself and his readers: I constantly tell myself: Ignore the blog. Do your work. You are an enormous literary figure and cultural … Read more
This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the death of Y100, one of the greatest radio stations ever. It was one of the few alternative rock radio stations that played it’s part in defining popular music instead of … Read more
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is … Read more
As part of planning for a client project, I spent some time on a whole bunch of blogs that I would ordinarily never visit … mommy blogs. The phenomenon of Moms (and Dads for that matter) going online to blog about their daily experiences with parenthood is growing. There have been a few reports about … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
