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Rohit I’m a blogger, so I’m used to my ideas getting taken and used – and I usually encourage it. One of the biggest learning curves I had to deal with when writing my book was that in the publishing world, you need written permission for just about any quote. That’s one of the reasons I … Read more
I have a former colleague of mine who left Ogilvy to focus on his own production company and create video projects. His group, g14 Productions, has just released a fantastic online video show worth checking out. It’s called The Reservation and features weekly episodes of 3-4 minutes of a show that is a cross between … Read more
Have you been to an unconference yet? For those who haven’t the "rules" are usually very different from what you might expect at most business events. The agenda is less structured. The powerpoint is less frequent. The lines between speakers and attendees are less defined. And the whole idea is to really have a collaboration … Read more
If I told you that you could buy a new book on Word of Mouth Marketing starting tomorrow on Amazon for $45 and that it was a quarter the size of a regular book and in paperback, what would you tell me? Now what if instead, I told you the entire book was available as … Read more
Early last week, I launched an interesting new campaign to promote Personality Not Included on the BzzAgent network through an area called the Frogpond. The Frogpond is a service offered by BzzAent where brands can submit some sort of online experience for BzzAgents to visit and evaluate. Unlike full BzzAgent campaigns, these campaigns are typically … Read more
If you have ever thought about declaring "email bankruptcy" just to get rid of all those old messages in your inbox – you may want to check out these two videos. The first is an often passed around presentation from Merlin Mann’s Google TechTalk last year about "Inbox Zero" which is a philosophy for clearing … Read more
Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC area today). The majority of people in the room had top blogs, spoke at events frequently, and several had authored their own books. Added to that was the fact that … Read more
Last week when I was in NY, I passed a street vendor selling sunglasses for $5 a pair. They were clearly copies of best selling designs from top designers, and had fairly obvious quality flaws. It would be a miracle if any of those sunglasses lasted more than a couple of weeks. And yet several … Read more
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands don’t have a personality and suffer from facelessness. One of the most obvious categories that has built a dreadful reputation for itself is the wireless phone industry in the US. … Read more
I first met Roxanne Darling at a great show for video bloggers called Vloggercon more than two years ago, and since then I’ve been following the rise in popularity of her video blog, BeachWalks with Rox. The show, shot daily from the beach at her home in Hawaii is the perfect reminder to stressed out … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
