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All Marketers are Bullshitters?

Mastering the art of bullshit used to be a badge of respect in college.  After all, who wouldn’t want to have the ability to write endlessly about a topic without having to really ever say anything?  I suppose it prepares people well for the business world where this type of nonsensical writing is often expected.  … Read more

6 Smart Agency Rules for Winning Presentations

One of the best takeaways from the Ad-Tech conference a few weeks ago for me was a point Guy Kawasaki made in his very entertaining keynote presentation about his 10/20/30 rule for marketing revolutionaries on using powerpoint. 10 slides 20 minutes 30 point size minimum Very simple stuff (though surprisingly tough to stick to) – … Read more

Announcing a Blog Social Network Experiment

Connecting with an influential group of individuals is a necessary component of every viral marketing campaign.  In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is … Read more

The Personal Reputation Tourism Phenomenon

I love the concept of financial tourism – a term referring to the act of logging into an electronic bank account to "visit" your money … just to check and verify that it’s still there.  But what about personal reputation tourism — the idea that some Internet users are spending minutes each day, hours each … Read more

Shari Needs Our Help

Shari Kurzrok, a friend and colleague of mine is in need of an immediate liver transplant over the next few days or else she will die.  Please help by visiting the blog we set up for her at https://helpshari.typepad.com and spreading the word across the PR and Advertising community and beyond.  Excerpt from the blog: … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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