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Rohit As part of planning for a client project, I spent some time on a whole bunch of blogs that I would ordinarily never visit … mommy blogs. The phenomenon of Moms (and Dads for that matter) going online to blog about their daily experiences with parenthood is growing. There have been a few reports about … Read more
About 2 years ago, I probably installed my first popup blocking software. And I always remember The Washington Post as the last straw which drove me to find and install it. At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the … Read more
Here’s an interesting thought: advertisers and publishers working together to feature the most relevant ads to the user rather than focusing on the spiraling cost curve to drive internet advertising. Wouldn’t that result in a dramatic decrease in the us-versus-them mentality plaguing all facets of the advertising industry in connecting with customers? The gang at … Read more
Blogs are easy to change. Podcasts are not. It’s essentially a software tool issue … with the evolution of CMS systems like Typepad, it’s easy for me to update my blog – change categories, design and layout (apologies to those of you who have suffered through my recent experimentation with the "Masala" template – but … Read more
Across blogs, podcasts, online photo galleries, vlogs, or any other form of consumer generated media (CGM) that you can think of – there is lots of press about how this is empowering individuals to connect to others … a new form of many to many communication signified by the evolution from broadcasting (one to many) … Read more
I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate. Intrigued at how I made it onto this list (considering I am married and not Christian) I checked into it and found that the email had been sent by a company called Harrison Direct. Apparently they … Read more
Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference. There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance … Read more
When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application. Unfortunately, there was no way to update the software and due to many … Read more
Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader. In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media. And, like most – I use an RSS aggregator … Read more
Orbitz Chief Marketing Officer Randy Wagner says [in this week’s BusinessWeek article – "Cable’s Big Bet on Hyper-Targeting] reaching consumers with ads they won’t skip is a priority. She likens the goal to Amazon.com’s strategy of recommending products based on past purchases. "It’s so relevant, it feels like a service instead of selling." I had … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
