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Rohit I had the chance to make an unexpected stop at the JavaOne conference today in San Francisco, meeting with the Japanese team behind the promising new xfy technology. The product created a great buzz among developers who have struggled with the limitations of current development environments and inefficiencies. As a marketer, the most interesting point … Read more
I have heard that once a "hot new technology" makes it onto the cover of Business Week, it’s already on the road to mainstream. Blogs have been heading that way since all the publicity during the 2004 election around the "citizen journalists", and even before. But do they matter outside politics? Apart from providing information, … Read more
I tried out Grokker today, the latest release from Yahoo! offering a "visual search" tool that groups search results contextually into circular clusters. Despite a somewhat clunky visual interface with some strange mouseover behaviours, it definitely has promise for giving users a more intuitive way to use online search more powerfully to hone in on … Read more
Recently we have been asked by a number of clients to explain the concept of digital influence. How are people influenced through digital communications media to purchase, believe, or become involved in something? We always say it’s a combination of blogs, search engines, online (and offline) media, and yes, even advertising. But it all sounds … Read more
A contract between Google and the University of Michigan released publicly on Friday contains no provisions for protecting the privacy of people who will eventually be able to search the school’s vast library collection over the Internet. (Cnet Report) Here’s another hurdle in Google’s ambitious project to catalogue works from many libraries in a vast … Read more
For all of us who have struggled to pitch and get a client free PSA placements for their banners (good cause in hand) – here are some numbers reported by ClickZ that offer hope: The One campaign, which aims to raise Americans’ awareness of global issues like AIDS and poverty, is making inroads online. Rich … Read more
On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research reports that I have seen recently on both moms and travel booking online. A Disney-commissioned audience segmentation I read some time ago noted the following key segments of moms: "Tech … Read more
Apparently online real estate spending is set to more than double in 2005 to more than $1.8 billion dollars or approximately one in every six online ad dollars. Thank god. As anyone who has recently searched for real estate in any of the booming markets across the US will tell you, it’s not fun. The … Read more
I have a Gmail address. In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses. About a year ago at this time, it was the ultimate cool factor. A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to … Read more
A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing? The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
