Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Do blogs matter?

I have heard that once a "hot new technology" makes it onto the cover of Business Week, it’s already on the road to mainstream.  Blogs have been heading that way since all the publicity during the 2004 election around the "citizen journalists", and even before.  But do they matter outside politics?  Apart from providing information, can they really have an impact on an organization’s bottom line?  Apart from often quoted stats from Pew Internet about the number of people reading blogs, I believe there are other significant signs that companies should take their impact very seriously:

  1. Journalists are reading them, and using them as sources for stories and background research
  2. Many popular "A-list" bloggers are extremely influential among their readership (often more so than any other third party source)
  3. Blogs are often returned in the top five search results on Google and other search engines because they are so search engine friendly (and more than 80% of users don’t venture past the first page of search results)
  4. Blogs can be one of the most viral forms of good or bad publicity, with cross linking, comments, and trackbacks – enabling a message to travel many times beyond it’s original audience
  5. With the eroding public confidence in mainstream media, and growing cynicism and ability to filter out advertising (Tivo, Firefox Ad Blockers, etc.) – blogs power to influence is growing because they remain one of the few genuine voices of truth in the media landscape (if done right)

As a recent example of how blogs matter, check out this post from AdPulp about prominent blogger Jeff Jarvis (BuzzMachine) and his recent problems with a new Dell computer.  Jeff’s bio is "former TV critic for TV Guide and People, creator of Entertainment Weekly, Sunday editor and associate publisher of the NY Daily News, and a columnist on the San Francisco Examiner" – in short, a pretty credible and influential guy.  When he has problems and writes about it, it makes for a pretty compelling reason to avoid Dell computers and choose a different brand.  When I read his article today – there were 9 comments.  I bet there will be lots more by the end of the week.

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message