In a world where luxury consumer demand is changing, how can one f the world’s most iconic luxury destinations stay on top? It turns out Monte Carlo has a fairly sophisticated strategy which hinges on being about more than just gambling and opulence. The city is launching music and art festivals, charity galas and even new hotels that cater to younger demographics of luxury consumers who are more likely to travel with family. The centralized approach seems to be working for the city, and may offer a blueprint for other luxury brands struggling to find the right way to move from selling products and ownership to selling experiences and belonging instead.
Read the full story on Skift >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
Subscribe to the Non-Obvious Insights Newsletter here >
TRENDING CURRENTLY
- My 500th Blog Post – A Big Thank You »
- How Technology Is Changing the Way Perfume Gets Made »
- The Non-Obvious Book of the Week: The Problems in the Art World by Brainard Carey »
- How One Museum Is Reinventing the Way Collections Are Shown »
- Digg, the Internet’s Favorite Defunct Brand Is Coming Back »
0 thoughts on "How Monte Carlo Is Embracing The Future Of Luxury"