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Virtual Networking and a New Standard for Online Profiling

Rohitblog_infonetwork1_1 Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference.  There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance that you assign to each.  What a great way to allow users to explain themselves during a profile setup in some way other than the confining drop-down lists pervasive in most online profile setups.  What if some of the traditional registration processes for "free" online services such as webmail or content subscriptions incorporated a similar model?  The information they could generate to help target and segment their audience for advertisers would be invaluable.  Of course, it all depends on getting the user to give up these details for a good cause … in this case, the "cause" of maximizing my networking time at Ad Tech next week was well worth the time.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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