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All Marketers are Bullshitters?

Rohitblog_bull_small Mastering the art of bullshit used to be a badge of respect in college.  After all, who wouldn’t want to have the ability to write endlessly about a topic without having to really ever say anything?  I suppose it prepares people well for the business world where this type of nonsensical writing is often expected.  I recently visited www.fightthebull.com, a site (and book) dedicated to helping business people not sound like idiots (no easy task).  They offer a downloadable tool that isolates bullshit in presentations and word documents and helps you get rid of it. 

Bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.

But why do we avoid paying the same attention to marketing or other business language and continuously create Dilbert-style idiotic communications instead?  Probably because they are easier, and most are under the mistaken belief that using this language makes them seem smarter.  It sometimes seems the only safe haven where good writing does usually prevail is in advertising copywriting.  In that environment, every word counts and clients are paying for creativity or effectiveness.  For the rest of us marketers, perhaps downloading Bullfighter is our only hope.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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