As Featured In:
Webby
AdAge
HBR
WSJ
Rohit Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency. Ok, I know they’re all connected – but today I’m glad that I’m in public relations. With the rise of blogs, and … Read more
An article released today from Media Life focuses on the rise of media planning and buying jobs in the market – with online recruiting website Talent Zoo reporting that "the number of media jobs available is roughly three times greater than it was this time last year, with the heaviest demand for these hard-to-find mid-level … Read more
Whoever has the misfortune of the email address bob@bob.com definitely hates me. If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name. Of course, I also have my own email address set up just to register on sites … Read more
Waiting until the last minute for anything is a way of life, one that is instilled in each of us through our many years of education — elementary through university. Sure, it would be smarter to do things ahead of time, plan things out … but when it comes to school work, and eventually, "real" … Read more
This weekend I came across Joel Achenbach’s weekly article in the Washington Post Magazine on the topic of blogs. In it, he satirically notes the growing influence of bloggers and blog culture on himself and his readers: I constantly tell myself: Ignore the blog. Do your work. You are an enormous literary figure and cultural … Read more
With all the recent press about the largely two player race towards local search with Yahoo and Google battling for control of the bulk of local searches – I came across an interesting blog from Mark Law, MSN’s lead project manager for Virtual Earth. Ok, we knew Microsoft would get in the game – and … Read more
In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive and questionably effective spokesperson to do a range of marketing activities, satellite media tours, and limited half-day appearances. True metrics supporting celebrity spokesperson choices are often difficult to find. As … Read more
In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) – the new Blog for Hope is a partnership between the site and the American Cancer Society designed as a 30-day event which enlists the help of celebrities such as Sen. … Read more
A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads (a cash cow for newspapers in the past). The ad copy reads "The average job listing in The Post is 2 days old. The average job listing online is 2 … Read more
In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as well as in "mainstream agencies." I work at a mainstream agency right now. I have worked in pure interactive agencies in the past. The question is, has a rise in … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
