The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Who wants to be an Interactive Marketer?

In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as well as in "mainstream agencies."  I work at a mainstream agency right now.  I have worked in pure interactive agencies in the past.  The question is, has a rise in the importance of our medium led to a rise in the respect afforded to our roles?  The article concludes that there is still some progress to be made, perhaps due to interactive marketing’s close ties to direct marketing (condescendingly referred to in agency-speak as "below the line" activities). 

Still, I remember working at Leo Burnett in Sydney where our new business unit (iLeo) was the result of the unhappy merger of the interactive group with a direct marketing firm just acquired.  In that world we struggled to earn as much respect as our direct marketing peers were given.  Two years later, interactive marketing is moving "above the line," hopefully taking us practioners with it.  No matter where we are today – it would seem that for interactive marketers, the best is yet to come.

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message