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This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was … so they embraced it. The original review reads: “I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail … Read more
If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew Vaughn is ticked off that the trailer reveals Colin Firth’s character Harry Hart was actually alive. It’s hard to disagree as I suspect we have all had that experience of … Read more
If you are a jerk to your Uber driver, you’re probably a jerk. For some time the ride sharing platform has allowed drivers to rank you, but this week they announced that you will now be able to see that feedback from drivers if you get the same feedback twice in a month. This is … Read more
It is hard to imagine the pressure a chef who has been given 3 coveted stars in the Michelin dining guide for 20 straight years must feel. For the first time, a renowned chef is asking to be let off the hook. Sébastien Bras wants “to be allowed to cook excellent food away from the frenzy of … Read more
We have all heard the business cliché about eating your own dog food, but Panera CEO Ron Shaich took it a step further by daring execs at McDonald’s, Wendy’s and Burger King to actually eat their own kids meals for a week. The highly effective dare stunt is part of Panera’s ambitious announcement to offer … Read more
When Oxfam learned that Trump’s childhood home in Queens, NY was available to book on Airbnb, they sent refugees to stay there and share their personal stories. The move was a brilliant piece of calculated PR that helped put a human face on the plight of refugees to reach legislators. While the home has since … Read more
This week a few researchers published a demographic study which examined the effect of more highly educated women entering the “marriage market” and therefore creating more dual income households where women are the primary breadwinners. Rather than seeing this as triggering some sort of crisis of masculinity, the report concluded that this is likely to … Read more
Soon after hipster coffee brand Blue Bottle Coffee sold to Nestle, founder James Freeman gave this wonderfully candid interview where observes how the deal probably dragged on because lawyers get paid by the hour. When asked about the backlash on social, he rightly noted: “nobody grabs their telephone and opens up Twitter and types in … Read more
Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup bar without permission, people offered credit to their lawyers. It seemed to me like a better example of something that happens all too rarely in business: a brand deciding what … Read more
For years when charitable institutions tried to make giving and participation easier through using digital tools, they were accused of “slacktivism” a term coined to describe the fear that true participation might be replaced by feel good “like” button clicks. Those same critics would jump all over this new effort from No Kid Hungry aimed … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
