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Rohit Warning: this post is not about marketing. Well, it is sort of about branding. We welcomed Jaiden Kumar Bhargava, our second baby, into the world yesterday at 2:18pm. Labor and delivery went very quickly, everyone’s good and we’ll all be heading home from the hospital tomorrow. Thanks to everyone for their emails and wall posts … Read more
As I have shared with many folks over the past few weeks, my wife and I are expecting our second baby any day now. It feels like getting ready for an extended vacation, except I’ll be trading the overrated benefits of sleep and relaxation for three hour shifts changing diapers and burping (which any father … Read more
This is a great sign. Today there is a very unique event happening throughout the day – the Personal Branding Summit is a telesummit of some top speakers all talking about the topic of personal branding. It is a topic that is very close to my heart and one that I have been and will … Read more
I am on my way to New York today for a morning panel discussion about how brands can "create talkability." This is a topic I have been spending a lot of time on recently, because it brings together a lot of diverging ideas and is central to what most brands are trying to do. In … Read more
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work. I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short … Read more
There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine and author of the long tail recently "outed" all the PR professionals that had been contacted him with anonymous spam style "Dear Editor" communications. On a day where he had more than 300 of these, he finally decided he had … Read more
I have an unwritten rule on my blog that I try to do my best to follow – and that is to avoid flagrant self promotion. As a fair warning, I am going to break that rule with this post. I am fairly sure that most of you who read this blog on a consistent … Read more
I give a good ten minute presentation. In fact, if you think about the usual types of speaking outside of keynotes, ten minutes is really all you get. This is not just for public speaking, but also in front of clients. Talking for a long time rarely pays off. On conference panels, the people rated … Read more
This Thursday I have the chance to moderate a panel titled "Engaging your client community via blogs and social media" at the New New Internet event right here in the Washington DC area. Aside from being one of the few local events that I have the chance to speak at after my whirlwind of events … Read more
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
