The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

What Is Prada’s New $650 Underwear Designed to Be Worn Without Pants Really Saying?

According to fashion industry insiders, Prada’s latest release of a $650 pair of underwear is “no surprise” given the brand’s track record of expensive essentials. What was unexpected, however, was how the brand seemed to be positioning the underwear as desirable outerwear without pants. 

In conversation at a fashion industry event once, I recall hearing these runway designs that may seem ridiculous to outsiders as a “provocation.” Many are not meant to literally be a piece of clothing someone might wear but rather as an invitation to rethink the way we choose to share our identity with the world through the way we dress. So, what might wearing underwear instead of pants signal to the world about your personality?

Confidence. Rebelliousness. Lack of social awareness. At the end of the day, it did work for Superman, right?  

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message