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If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus on fostering conversations and creating content, but what about the role of marketing as entertainment? … Read more
On Monday morning at 9:30am, there are 27 other panels or discussions scheduled for the exact same time slot as mine at the SXSW Interactive show this weekend. This is not unique to that time either. Over the three days that the Interactive festival will be held, there will be hundreds of panels and discussions … Read more
The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that film to get made. Usually that person is the producer, who could easily be described as as a cheerleader with vision. The producer is the one who needs to believe … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
