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I have been involved in enough campaigns to know that I am not my target audience. Now that I have passed from my 20s into the 30s, I can no longer claim to understand teenagers and get away with it. But just because I am not the target audience doesn’t mean there isn’t a value … Read more
Mastering the art of bullshit used to be a badge of respect in college. After all, who wouldn’t want to have the ability to write endlessly about a topic without having to really ever say anything? I suppose it prepares people well for the business world where this type of nonsensical writing is often expected. … Read more
About 2 years ago, I probably installed my first popup blocking software. And I always remember The Washington Post as the last straw which drove me to find and install it. At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the … Read more
Blogs are easy to change. Podcasts are not. It’s essentially a software tool issue … with the evolution of CMS systems like Typepad, it’s easy for me to update my blog – change categories, design and layout (apologies to those of you who have suffered through my recent experimentation with the "Masala" template – but … Read more
Across blogs, podcasts, online photo galleries, vlogs, or any other form of consumer generated media (CGM) that you can think of – there is lots of press about how this is empowering individuals to connect to others … a new form of many to many communication signified by the evolution from broadcasting (one to many) … Read more
Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference. There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance … Read more
When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application. Unfortunately, there was no way to update the software and due to many … Read more
Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader. In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media. And, like most – I use an RSS aggregator … Read more
A contract between Google and the University of Michigan released publicly on Friday contains no provisions for protecting the privacy of people who will eventually be able to search the school’s vast library collection over the Internet. (Cnet Report) Here’s another hurdle in Google’s ambitious project to catalogue works from many libraries in a vast … Read more
I have a Gmail address. In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses. About a year ago at this time, it was the ultimate cool factor. A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
