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Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing campaigns in recent history (not to mention a new global fashion trend). Currently, his nonprofit – The Lance Armstrong Foundation is promoting the LIVESTRONG Challenge, a call to supporters of … Read more
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo. And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. … Read more
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis. This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: https://blogfeeds.ogilvypr.com/publicrelations Advertising: https://blogfeeds.ogilvypr.com/advertising Pharmaceutical: https://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: https://blogfeeds.ogilvypr.com/ogilvy … Read more
Like many last minute males, I spent last night searching online for restaurants in the Washington DC area to plan that perfect last minute romantic evening out with my wife for Valentine’s Day. As I surfed online, I recalled my dot-bomb efforts to launch www.dc-restaurants.com almost ten years ago (the design stinks, it hasn’t ever … Read more
t.y.p.o.r.g.a.n.i.s.m – Site with a few very engaging interactive features, including a Minority Report-esque good news bad news panel and an ASCII-O-Matic to convert images into ASCII text based images. Instructables – An interesting site that features lots of contributions (all keyword tagged) around the site’s premise … "a venue for showing what you make … Read more
Fastr: A cool interactive game where you see a bunch of pictures randomly displayed from Flickr and have to guess the tag that relates to all of them. A few technical bugs, but fun anyway. Bad Design Kills: A great viral site for designers, with printouts to put all over the office to help stop … Read more
Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 – according to a Pew Internet Study. While the entire category of content creation sometimes seems hijacked by blogging and podcasting, another content creation activity is noted by this same report … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
