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Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude). Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June … Read more
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in … Read more
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency. Ok, I know they’re all connected – but today I’m glad that I’m in public relations. With the rise of blogs, and … Read more
This weekend I came across Joel Achenbach’s weekly article in the Washington Post Magazine on the topic of blogs. In it, he satirically notes the growing influence of bloggers and blog culture on himself and his readers: I constantly tell myself: Ignore the blog. Do your work. You are an enormous literary figure and cultural … Read more
This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the death of Y100, one of the greatest radio stations ever. It was one of the few alternative rock radio stations that played it’s part in defining popular music instead of … Read more
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is … Read more
As part of planning for a client project, I spent some time on a whole bunch of blogs that I would ordinarily never visit … mommy blogs. The phenomenon of Moms (and Dads for that matter) going online to blog about their daily experiences with parenthood is growing. There have been a few reports about … Read more
Blogs are easy to change. Podcasts are not. It’s essentially a software tool issue … with the evolution of CMS systems like Typepad, it’s easy for me to update my blog – change categories, design and layout (apologies to those of you who have suffered through my recent experimentation with the "Masala" template – but … Read more
When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application. Unfortunately, there was no way to update the software and due to many … Read more
I had the chance to make an unexpected stop at the JavaOne conference today in San Francisco, meeting with the Japanese team behind the promising new xfy technology. The product created a great buzz among developers who have struggled with the limitations of current development environments and inefficiencies. As a marketer, the most interesting point … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
