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One of the most engaging and talked about ads in recent months was the Sony Bravia ad where they sent 250,000 coloured balls down the streets of San Francisco and filmed them as a metaphor for the amazing colour viewers will get from their latest technical innovation in digital television viewing (Color like no other). … Read more
I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do something significant for this 100th post. Though I feel a bit like a proud first time parent talking about particularly loud baby burp (ie – I care, but noone else … Read more
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising. As a blog owner, you have complete control over what ads you display. Unfortunately, the most prevalent form of … Read more
I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for Dilbert. Aside from viewing daily interactions as opportunities for blog posts, I see them as fodder for a Dilbert comic strip. But wouldn’t it be great if Dilbert (or Scott … Read more
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be invited by Google to become a Beta tester of a service is the ultimate sign you are a technology insider. Other online services themselves have Beta testers – and in … Read more
In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why our technology clients who are not aggressively pursuing a blogging strategy need to tap into this conversation. Of course, passion can be positive or negative and being in the world … Read more
Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful distillation of what many bloggers and non-bloggers have already noticed … search engines love blogs. In a way, the structure of blogs is a throwback to the days of academia … Read more
As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse … Read more
Early this year when Apple first released the ipod Shuffle, the webpage highlighting the shuffle focused on the change in world view that the ipod shuffle had introduced. "Random is the new order" declared the page, and asked users plainly to "give chance a chance." I posted in the past about the power of this … Read more
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world? But despite the obvious problems, Wikipedia works – an online measure … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
