Rohit Bhargava

Problemshifting and the Myth of Food Shortages

Every few months, there are stories about an impending food crisis. From the death of the humble banana, to the loss of fertile farming land to doomsday stories...

Watch Netflix Content Faster or Slower on Your Mobile Device

I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and...

Coca-Cola Imagines the Future of Refreshment with “Coca-Cola Coffee”

I spent four years in a place that acclimatizes you to believe there is nothing strange about having a Diet Coke for Breakfast. I’m speaking,...

Why More People Should Skip the Hustle and Take the Paycheck

Hollywood and just about any other creative industry is filled with success stories of people to took big risks to find that “performance of a...

The Non-Obvious Insights Show – Episode #229

The One Thing That Could Change Media and Eliminate Fake News

Award-winning journalist Eric J Scholl published a story this week where he deconstructs Jonathan Swan’s interview with President Trump. As he notes in the article, the...

Today’s Perfect Tourism Campaign: Send Your Virtual Scream To Iceland

There are many things these days that might make you want to scream out loud – but it’s not always easy to find a place...

Tokyo 2020 Is Now The Longest Marketed Olympic Games In History

The Tokyo Olympics was scheduled to be happening this week and I was planning to be there. I’m a big Olympics fan so this week...

The First Robot Many People Loved Is Getting a Second Life

Last year in I wrote about a story from WIRED about the unexpectedly real sense of loss that many owners of the Jibo robot were feeling...

Why CES Going Digital Is A Big Deal

By now, events going digital is not really big news – so you might wonder why I’m singling out this week’s announcement from CES. When...