The Non-Obvious Insights Blog. Non-Obvious Insights
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The $0 Box Office Hit, a Virtual Summit on Book Marketing and How To Explore a Buried City | Non-Obvious Insights #223

For the past few weeks, I’ve been recording a series of interviews with some of the most successful people in the world of publishing. On July 8th, I will be hosting my own Non-Obvious Virtual Summit on Book Marketing entirely for FREE (see more details below). Register for the Virtual Summit NOW >> Aside from the summit, … Read more

What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222

This week’s stories include the reimagining of some racist logos from the past, the emerging field of digital nutrition, the dangers of Facebook Groups and what the popularity of boxed mac & cheese can teach us about disruption today and what it may mean for our long-term future. For longtime readers of this email, I … Read more

The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221

To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that we often hear described as “fake news,” but the real issue may be what we call “news” in the first place. Read this story and all the others from my … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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