Rohit Bhargava

When Influencer Marketing Goes Predictably Wrong

When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good...

Why Barbie Isn’t the Biggest Movie Marketing Story This Week

This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand...

The Crocs Engagement Ring Is Here for Couples Who Want to Stand Out (and Think Style Is Overrated)

How do you reinvent something as staid and traditional as the engagement ring? One jeweler in the UK had the bright idea to create this “Croc...

Non-Obvious Profile of a Trend Setter – Emory University

How Coldplay Is Redefining What Sustainability Means for Music Concerts

What if a music concert was created with sustainability as a priority? Coldplay is showcasing just how significant a difference this could make in their...

How One-Star “Review Bombing” on GoodReads Is Tanking Books and Manipulating Public Opinion

Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy...

Student Who Ate $120k Banana from Modern Artwork Tells His Story

Last year, a US judge issued a landmark ruling that an artist “cannot copyright duct tape or bananas.” These were the two primary materials used...

Will Humans Inevitably Turn Faith in AI Into a Religion?

Imagine a future where AI was all-knowing and all-understanding. These are abilities humans have typically ascribed to Gods worthy of worship. Soon, they may also...

Extreme Pride in Being American Remains Near Record Low

A new Gallup poll released just in time for the 4th of July leads with the eye-catching headline that extreme pride in being American is at...

Are You Investing In Pointless Luxury?

It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in...

Discovering The Future Normal In Rio de Janeiro

Inside a quiet air-conditioned room on the bottom floor of a repurposed building on the Northern end of Rio de Janiero, a small group of...

How We Are Launching The Future Normal Everywhere At SXSW

Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show....

Welcome to the Era of Co-Writing … With Artificial Intelligence

Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).