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Yahoo Gets Content

In the beginning, Yahoo was a directory of links to websites.  I was tempted to write that it was "just" a directory of links, but at the time when it was launched, that was something the online world needed — worthy of more than just a "just."  Today Yahoo announced their partnership with Tivo, taking … Read more

The Storyteller Instinct at We Media

Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels  — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today.  Consumer generated media, in large part, is driven by individuals’ need to tell their stories.  … Read more

Sneak Preview: Ogilvy PR BlogFeeds

As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse … Read more

The Future of RSS

Most popular industry blogs offer multiple feed options for the simple reason that RSS feeds are being used by professionals in many industries to aggregate and consume "niche news."  As an increasing number of news media sources offer their content through RSS feeds, this is becoming a defacto source for aggregating news in any industry, … Read more

Collective Voice and Blogs

The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world?  But despite the obvious problems, Wikipedia works – an online measure … Read more

Sent from my Blackberry Wireless …

I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry … Read more

BlogDay2005

Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude).  Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June … Read more

Contextual Advertising – The Cure for Database Poisoning

Whoever has the misfortune of the email address bob@bob.com definitely hates me.  If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name.  Of course, I also have my own email address set up just to register on sites … Read more

The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads (a cash cow for newspapers in the past).  The ad copy reads "The average job listing in The Post is 2 days old. The average job listing online is 2 … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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