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We have been living in an interruption culture. Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment. Grabbing the consumers attention with interruption and hoping for engagement is a dying model. Consumer respond to messages that are relevant, and are presented at a relevant time. Timing is … Read more
I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model for search based on a user’s intent (or mindset) at the time of searching. The engine poses two opposing ends of the spectrum: researching and shopping. While one is a … Read more
I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for Dilbert. Aside from viewing daily interactions as opportunities for blog posts, I see them as fodder for a Dilbert comic strip. But wouldn’t it be great if Dilbert (or Scott … Read more
The world of agencies is an insecure one. Industry pubs talk about new ideas and campaigns, and for every one there is a team of people wishing they came up with it. Many creative agency talent are a client loss away from looking for their next job, and they know it. To be in this … Read more
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be invited by Google to become a Beta tester of a service is the ultimate sign you are a technology insider. Other online services themselves have Beta testers – and in … Read more
It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit. I was thinking about the future and how some of our conclusions to be presented tomorrow as part of a discussion of "new media" might seem archaic if I were to … Read more
One of the best takeaways from the Ad-Tech conference a few weeks ago for me was a point Guy Kawasaki made in his very entertaining keynote presentation about his 10/20/30 rule for marketing revolutionaries on using powerpoint. 10 slides 20 minutes 30 point size minimum Very simple stuff (though surprisingly tough to stick to) – … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
