Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Agencies, Insecurity and Australia Envy

The world of agencies is an insecure one.  Industry pubs talk about new ideas and campaigns, and for every one there is a team of people wishing they came up with it.  Many creative agency talent are a client loss away from looking for their next job, and they know it.  To be in this world is to be bombarded with the best work from everyone else, and a continual insecurity about whether your work is good enough to make the cut.  While I worked in Australia, I experienced firsthand the enormous sense of pride that came from consistently winning industry awards, global awards, and most importantly … internal network awards.  Leo Burnett in Sydney typically stole the show from every other Leo Burnett office when it came to award winning work.  At Ogilvy, we have the same phenomenon — our Australian affiliates and offices have won the vast majority of internal awards for the past two years running.

And while we watch our Aussie colleagues succeed, the legends of Australian culture filter over to the US.  They work fewer hours, have better weather than most of our cities, seem to have the ever elusive work-life balance "sorted" (as they say down under) – and are still kicking our collective asses when it comes to creativity and successful campaigns.  This is not an Ogilvy thing – this is an industry thing … we all have Australia envy.  And maybe we should.  But the nicest thing is that even with such great opportunites, the Aussies would never rub their success in anyone’s face.  They leave that to other cultures, which I realized when watching a documentary on Australian winemakers.  In it, they asked a French winemaker to compare an award winning Australian wine to his own.  He spit it out, stating he would "never drink that."  Then they asked a famous Aussie winemaker.  He tried both, and stated simply – "the French one’s alright – but I reckon the Aussie one’s better."  The lesson: it’s ok to accept that others do great work – it doesn’t make our work is less valuable.  Sometimes it’s just the insecurity that holds us back. 

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message