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Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While creating a buzz is important and is certainly a component of word of mouth marketing, it also hints of transcience. What constitutes buzz today can often be gone tomorrow. Movie … Read more
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is … Read more
The response over the past few days in support of Shari has been immense across the Blogosphere — a stunning example of the power of this new consumer generated world to rival and even surpass traditional media outlets in reach and influence. To help visualise this sphere of influence, Valdis Krebs has kindly provided a … Read more
Just a few weeks ago I got my blue star on Ebay. Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way. Somebody likes me. 50 somebodies. And they even said so when they rated me positively. It also got … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
