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post thumbnail for The Disturbing Truth About How Trader Joe’s Sources New Products

05 2024 April

The Disturbing Truth About How Trader Joe’s Sources New Products

Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately,...

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post thumbnail for Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

26 2024 March

Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly...

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post thumbnail for Why Your Eggshells Might Be Cracking More (And What It Can Teach You)

13 2024 March

Why Your Eggshells Might Be Cracking More (And What It Can Teach You)

Everything is connected. That’s what you might start thinking after reading this fascinating story about why eggshells are chipping more. During the avian flu, many farmers...

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post thumbnail for Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust …

05 2024 March

Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust …

If you have ever been to another region of the world and been curious about how they ended up with the various flavors of crisps...

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post thumbnail for Getting Ready For The Dynamic Pricing Future Of All Things

04 2024 March

Getting Ready For The Dynamic Pricing Future Of All Things

This week Wendy’s unintentionally stirred up some trouble as headlines popped up online that the fast-food chain was testing “surge pricing” similar to Uber where...

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post thumbnail for Decline of Wine? Spirits Attract Celebrity Partners and Outsell Wine for First Time in 45 Years

21 2024 February

Decline of Wine? Spirits Attract Celebrity Partners and Outsell Wine for First Time in 45 Years

Boomers love wine, but that may not be enough to keep it flying high. A new report of sales figures from 2023 shows that spirits outsold...

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post thumbnail for New Program at Supermarkets Will Use Facial Scanning to Check Age

07 2024 February

New Program at Supermarkets Will Use Facial Scanning to Check Age

Welcome to a case study on why facial scanning is a bad idea. Supermarkets in the UK have been experimenting for the past year with...

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post thumbnail for How Chewable Beverages Could Make a Comeback … and Be the Future

23 2024 January

How Chewable Beverages Could Make a Comeback … and Be the Future

The 90s were a decade for grunge music and inventive beverages. The Orbitz was a soft drink described rather unappetizingly as “a lava lamp you...

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post thumbnail for What Three Beers Can Teach You About Reinventing Your Marketing

21 2023 December

What Three Beers Can Teach You About Reinventing Your Marketing

Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption...

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post thumbnail for The Untold Backstory of Warm Winter Spices Like Nutmeg and Cinnamon

20 2023 December

The Untold Backstory of Warm Winter Spices Like Nutmeg and Cinnamon

There’s a story I used to tell in my marketing keynotes about the early popularity of cinnamon. Spice traders hundreds of years ago, wanted to...

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post thumbnail for Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants

25 2023 November

Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants

 In the finest restaurants in the world, beer is rarely served. The reason isn’t because beer couldn’t pair well with great food, but because a...

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post thumbnail for Doritos Creates AI That Silences the Sounds of Crunching While Gaming

07 2023 November

Doritos Creates AI That Silences the Sounds of Crunching While Gaming

Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen...

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post thumbnail for The World’s Hottest Pepper Will Never Succeed for This Reason

26 2023 October

The World’s Hottest Pepper Will Never Succeed for This Reason

A list of the world’s hottest peppers before 2023 includes some scary names. The Carolina Reaper. The Ghost Pepper. The Trinidad Scorpion. The Infinity Chili....

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